Bawls Guarana had just recently changed the name of their root beer from G33k B33r with the Root Beer name only on the cap to simply Bawls Guarana Root Beer. When asked if the recipes were the same the company responded “same delicious stuff! We simply changed the label to make it easier for people to know what was inside.”
While the first statement (it being delicious) is debatable, all those who aren’t fluent in 1337 will likely agree that the name is significantly more readable and even the leetspeakers will find it significantly less ambiguous as G33k doesn’t usually imply root and hence the jump from G33k B33r to root beer was hardly logical. Though, why they didn’t just call it r00t b33r from the start is probably something we’ll never know.